What is Content Strategy?
Content marketing. Custom content. Brand journalism. Content strategy. The name may change, but the reality remains: Your content represents your business.
In today's digital world, companies are moving beyond the traditional sales pitch to create an interactive and enhanced sales cycle between seller and buyer. Think of content strategy as the gasoline that fuels this interaction.
Content strategy builds business relationships through digital conversation. It clarifies your target audience, establishes the tone and voice of your message, and engages your customer through highly-targeted distribution platforms. Best described by author and marketing expert Joe Pulizzi, “Content marketing is the art of understanding exactly what your customers need to know and delivering it to them in a relevant and compelling way."
So then, what is content? It’s the words on your Website. It’s your blog post discussing the latest industry trend. It’s the monthly e-newsletter reminding clients of your expertise. It’s the printed custom magazine that creates an instant buzz for your business. And it’s the Twitter feed that continues the conversation.
Customedia works with agencies and businesses to assess, develop, execute and maintain high-value content, initiatives that will engage your audience, meet your marketing objectives and improve your bottom line. For questions and inquiries on how Customedia can create your content strategy, contact Drew Ermenc.
Do not let weak content represent your business.
What is customedia?
Customedia is a content marketing consultancy dedicated to providing strategic content direction to meet your marketing objectives. Customedia specializes in content strategy, as well as content creation and copywriting including custom publications, e-newsletters, Website content, thought leadership and social networking. E-mail Drew Ermenc for more information on how Customedia can help develop, implement and execute a content strategy for your business.